School of Management Studies - SISTec MBA organized a session on “Digital Marketing” under the umbrella of Knowledge Series flagship program. The resource person was Mr. Prashant Tiwari, Director, Cybrom Technology Private Limited.

Through the session, the students were made aware about the difference between traditional marketing and digital marketing. They were guided on the three approaches of digital marketing namely, SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMM (Social Media Marketing). The importance of digital marking in this era of technology was very well briefed. . The speaker answered all relevant questions in the Q&A session to the satisfaction of the audience.

It was indeed a very fruitful session for the students and this will surely open new platforms and career for them in Digital Marketing.